Every company that wants to increase sales has two ways to go about it: Find new customers or sell more to existing customers.
Of course, finding new customers is important but it can be very expensive, time consuming and difficult. So focus on your established customers to get the most out of their purchasing power.
Chances are, you already have the elements to accomplish this, such as a sales force, customer database, delivery system and customer service department. Make sure you’re using these elements wisely. To get the most profit from established customers, here are some suggestions to consider: